SEO – What is SEO and How it Works Explained – SEO Pub

What is SEO?

Search Engine Optimization (SEO) is the process that helps to increase the quality and quantity of traffic on your website. It refers to the results which are the natural or organic traffic also known as unpaid results. It excludes direct traffic and purchase placements.

SEO describes how the search engine works what people are searching online, the words they are using, the content they like to see, and the answers they seek which promotes their search. The answers to these questions will allow you to connect to the people who are searching for solutions.

Search engines are like the answer machines which navigate pieces of the content, evaluate the factors to determine the most likely answer to your question. Search engines do this by discovering all the content on the internet such as PDF files, videos, and images through crawling & indexing and then orders and presents it by the ranking system.

Types of Traffic

Quality traffic – Your website can attract many visitors from different parts of the world but if it is because of goggle suggestions there may not be quality traffic as people may not require the services you provide. It is very much necessary to have the traffic on your site who is interested in your products or services and that traffic can be recognized as the quality traffic. 

Quantity traffic – Once people recognize the service or the product you are offering then the traffic received will be a quantity of traffic. The leads then received will be the source of revenue.

Organic traffic – Ads on google play a very important role to attract the traffic on the website. All the traffic which is received without any kind of ads or you haven’t paid for is known as organic traffic.

How SEO works?

When you start searching something on the search engine you get a list of links to different webpages that may be an answer to your question. Hence it is necessary to know how this happens.

Google has its crawlers that go on all the websites and collect information about everything they can find on the internet. These crawlers build an index that is feed through google algorithms and tries to match the data with the query you requested.

Google considers many of the factors before ranking your webpages which includes:

  • Domain-Level – Link Authority Features – quantity & quality links
  • Page-Level – Link Features – page ranking & quantity & quality link sources
  • Page-Level – Content Features – scoring on relevant content
  • Page-Level – KeywordFeatures – length, uniqueness, and readability of the content.
  • Domain-Level – Brand Features – offline use of domain name on press, media, etc.
  • User, Usage & Traffic Data – traffic signal from the browsers and quantity.
  • Social Metrics – quality/quantity links from Twitter, Facebook shares, Instagram.
  • Domain-Level – Keyword Agnostic Features – exact or partial keyword matches.

Optimization takes place when people write the content and put on their sites, and enhance that content up to where the search engines can understand what is been seen and to the users who arrive through these links. Optimization can be through different forms wherein title tag & meta description are informative and it is right for internal links.

SEO Friendly Site – Once you start working with SEO works it must include all the factors which make your website SEO friendly from including the domain name to internal linking. For making the site work it necessary to have relevant content that must have keywords in it to boost the content. While writing the content you need to get deep into the topic and to understand how the linking takes place.

On-site SEO –  On-site SEO or On-page SEO means optimizing the content on your website for ranking higher and earning the relevant traffic to the website from search engines which includes HTML and source coding of the page.

On-Site SEO helps users clearly understand and interpret the content by understanding what the page is about and whether it fulfills your search query. The ultimate goal is to fulfill the need of the users by explaining the webpage and its content, identify the page that is relevant to the query, and find whether the page was useful and worth a rank.

Content is the king for on-site SEO. Content on your website must be sufficient and thoroughly understandable to get good rankings. The content must be easily readable, navigable, and clean and in coordination with the keyword in a specific location with relevance to the matter.

Apart from keywords, many other factors influence the on-site optimization is content on the webpage, links used on the webpage, how many links are used, and whether they are internal or external. Page loading speed, URL structure, and mobile-friendly. This all will lead to creating a good experience for the user and more the usable page will be the optimization.

Off-site SEO – Off-site SEO also known as off-page SEO is related to the actions taken outside your website to affect the rankings on search engine result pages. Optimizing off-site SEO involves developing search engines, user perspective of the site, relevance, trust, and authority and it is fulfilled by other reputed places on the internet which links to your website and affirming the quality for the content.

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Backlinks are an important part of Off-site SEO as search engines use backlinks as the indicator of the quality of the content. Hence, a site with high-value backlinks will rank better than the other sites having fewer backlinks. Backlinks are divided as natural links, manually built links, and self-created links.

There are many other factors which positively contribute to the off-site SEO are the popularity of the linked site, fresh content of the link, relation between the related linked site and the site being linked to,  anchor text, the trust of the linking site, number of links on the linking page, and the authority for linking the domain and the page.

Linking from external website is commonly used in Off-page SEO that helps in increasing the rankings through Social Media Marketing, Guest bloggers, Influence marketing, and linked and unlinked mentions.

Off-page SEO depends on human behavior as they refer the content they like and to improve off-page site it is necessary to have a website improving the search engines & quality of the site when you get links from the other sites which are reputed and trustworthy, allows mentioning your brand from the sources outside your website.

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